Entropia Universe takes the MMORPG genre to the next level by offering a unique mixture of online entertainment, social networking and e-commerce through a ground breaking new concept: the connection of a real economy to a gigantic three dimensional virtual universe.

After downloading the free software and creating a secure account, the user creates an avatar, an alter ego  which can be modeled completely according to the user's desires regarding gender, appearance, skin color etc. The avatar is then transported to the virtual planet Calypso, where in-world adventures and social interaction with others begin.

Entropia Universe develops and builds mainly on users own initiative and, together with others, users have the opportunity to participate in the creation of a new civilization, the exploration of whole continents and the establishment of new communities.

Should users choose to leave the safety of the cities and towns, they may have to defend themselves against wild animals, hostile mutants and invading robots. They may even claim new areas and survey and extract minerals.

The Entropia Universe does not have monthly subscription fees.

Business Idea

MindArk must operate and develop Entropia Universe.

Mindark's vision is to be one of the world’s leading companies in the industry by supplying a virtual universe where the participants react within a real economy, which offers a complete alternative to the real world.

Offer

MindArk offers the market an Internet based virtual universe for interactive entertainment, social interaction and trade. Entropia Universe is role play where the user creates their own character and embarks on tasks, adventures and social interaction with other participants.

Continents can be explored and new settlements built, either alone or in cooperation with others. Trade is developed through the sale and purchase of items required for character development. In the virtual economy the PED currency is used to purchase different assets and objects, which the user requires for the tasks.

Entropia Universe functions like a market economy where prices are set by supply and demand. The economy is based on Entropia Universe’s own currency, the PED, which has a fixed exchange rate of 10:1 with the USD. 10 PED = 1 USD. PED can be exchanged for real currency and vice versa.

Unique Characteristics of the Offer

Entropia Universe is the first entertainment platform in the world offering a convertible currency, where the user can exchange money made in the virtual world into real money.

Each user has a unique and secure account in Entropia Universe from which payments for goods and services can be made. The account also receives profit or payments which the user obtains.

Transactions between users, for example buying and selling of goods, are paid via the user’s Entropia Universe account. If a user wants to convert their PED to USD this is simply achieved by a request to Mindark.

It is also possible to offer users the opportunity of buying and selling real goods and services via the user’s account in Entropia Universe. The possibility of establishing a global Internet bank via Entropia Universe is obvious.

Income model

Entropia Universe’s income base are the fees that users pay for acquisition and repair of the different assets and objects that the user chooses to use in-world.

In the virtual economy the user uses the virtual currency PED to purchase different objects, which the character requires. When these objects are used or worn a maintenance requirement occurs where the user makes payment in-world in order to keep their assets and objects in usable condition.

The income model means that the income increases in relation to the number of active users and also that more active users raise the activity level which in turn increases the need for repairs and new purchases.

Objects with a set lifespan have a repurchase value which falls in relation to wear. Unique objects can have a market value, which is fixed via auctions, which exceeds the repurchase value. Assets that do not wear out, such as land or property, have no repurchase value.

Fees

Entropia Universe users do not pay any fixed fee or monthly subscription fee in order to be part of the Entropia Universe. User's costs are the equipment and objects that they collect and which wear out with use. Users must regularly upgrade their possessions via special automated service stations to retain full capacity.

For example, a hunting weapon wears in relation to the number of shots discharged. The wear level is indicated via status information on the screen and can also be noticed by reduced performance in the object. The normal service fee for an active user lies between 0.5 and 1.5 USD per hour.

Entropia Universe ’s Lifecycle

Entropia Universe is under constant development by users exploiting different areas and adding new dimensions to their activity. This means that Entropia Universe grows in scope and attracts new users at the same time that it offers existing users greater interest in continued participation.

A large part of the development resources are therefore concentrated on further development of content and functionality. Entropia Universe is specifically designed for this type of development because it can be regarded rather as a platform which can house innumerable new functions and sections, compared to other competing products, which often have a format which does not permit variation in the same dynamic way.

Read more at:

www.entropiauniverse.com

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